Promotional Products

Why Your Business Should Still Be Using Promotional Products

Getting promotional products from businesses was a very popular game a couple decades ago, but many businesses have pushed this type of marketing aside. With so many other ways to market your business, such as magazine ads, online banners, social media, and sponsorships, it can be very easy to neglect the old method of promotional products. However, we are here to remind you why this method is still thriving and why you should be continuing to use it to promote your business.

What Are Promotional Products?

If you are not sure what promotional products are, let’s go over that first. These products can be anything that hold the company logo and make people aware of your brand. Depending on the type of business and their marketing budget, promotion products can come in all shapes and sizes. Some of the most common products are:

  • Notepads
  • Bags
  • Mugs
  • Pens
  • T-Shirts
  • Hats

The list goes on and on. Pretty much any product that is manufactured can hold your logo and thus be a promotional product

It’s best to stick with products that are within your business niche as this helps people to associate the items with your brand. For example, if you are promoting a gym, products such as sweat bands, t-shirts, and water bottles are the most appropriate forms of promotional products. These are items that will be actively used by potential consumers.

One major rule of thumb is to create a product with a logo big enough for the consumer to realize it is from your company, but not overly extravagant. Your promotional products should be made with the consumer in mind. If you over brand your products, it’s likely consumers will not be as likely to use them in their day to day life.

Headphones promotional products 100

Remember that the idea of handing out promotional products is to reach consumers more on a subconscious level. When they use that water bottle with your brand logo on it every day, they don’t have a problem remembering who you are. You don’t need to overdo your branding, just make it subtle to get your point across.

People Love Free Stuff

There’s no denying the fact that people love the rush of getting free stuff. When you pass out promotional products, they are more than willing to accept them. These are great for reaching out to potential clients and rousing up new business.

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